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by Kyle Clayton - Staff Accountant

  Print Version

Workplace giving is a critical part of the nonprofit sector. Almost 4 billion dollars in donations are given to nonprofits every year via workplace giving. However, continually shifting trends in donations indicate nonprofits must figure out ways to ensure employees will keep giving.

A study performed by America's Charities entitled Snapshot 2014: Rising Tide of Expectations – Corporate Giving, Employee Engagement and Impact surveying 240 nonprofits indicated that communication was extremely important to potential donors (both individuals and corporations). Donors want organizations to communicate their mission, programs and services. Along those same lines, transparency was highlighted as an important factor for donating to a particular charity. Survey participants noted that the best methods of providing transparency include reporting on management of the organization’s mission, posting financials on the website and detailing mission related activities.

The charities were also surveyed on what type of corporate involvement was most significant to them. Matching employee contributions was the most important. Other types of corporate involvement crucial to those nonprofits surveyed include monetary incentives for volunteering and payroll contributions. According to the study, matching gifts are also on the rise and ultimately lead to larger donations for charities.

Challenges cited by the surveyed nonprofits include inadequate numbers of organization staff and volunteers with a focus on corporate commitment. Maintenance of relationships with companies (and the impact of their contributions) as they become more tactical in their approaches to giving were also noted as continuing challenges for those organizations surveyed.



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